With the upcoming Concorso d’Eleganza , this week at the Villa d’Este in Italy, we glance back at our photoshoot with A. Lange & Söhne around 1 year prior. For the 2015 release of the Concorso d’Eleganza travelled to Munich, meeting up with the PR department for an A. Lange & Söhne press photoshoot. Being the primary accomplice for the occasion since 2012, A. Lange & Söhne made a selective ‘Como Edition’ of the Lange 1 Time Zone for the winner in the class ‘most amazing aspect show’. This uncommon model highlights the name ‘Como’ on the city ring and an exceptional hand-engraved case back, displaying the emblem of the .
For this exceptional venture the thought was to imagine this 2015 Lange 1 Como version along with a BMW Art Car from the BMW Museum in Munich. Prior to the actual press photoshoot we pictured and talked about a few ideas. Although around then it was as yet uncertain which BMW Art Car would be accessible for the photoshoot.
After having made some generally portrayed visuals from the start, more photorealistic stills were composed to make a superior see. This additionally helps predicting potential issues that may happen during a photoshoot. Will the watch stay stable on the fender?
So already there was a worldwide thought of what we would be going to make and how the arrangement would need to be. The spotlight would need to be on the watch, being the main article in the pictures, yet the foundation would need to be conspicuous. Perhaps not to everyone, but rather the devotee would need to perceive the foundation subject straight away. So when the lights at long last hit green for this task the time had come to get together the photo gear and travel to Germany.
At the day of the shoot we get together at the BMW Welt and discover our way to the storm cellar of the exhibition hall. Here we discover three 70’s BMW workmanship vehicles in plain view, that have really been utilized on the race track. One next to the other we see the 3.0CSL from 1975, from 1976 and the 1977 320i planned by . Taking a gander at the vehicles we chose to utilize Frank Stella’s vehicle. With the prerequisites of a conspicuous foundation, and making it unmistakable to enthusiasts, this was the plan that would fit the photoshoot best. Subsequent to looking at the different vehicles intently they would potentially just have been unmistakable to genuine connaisseurs in the complete arrangement of photos.
Where you can do practically anything in a studio, shooting on the spot can make a few shots very troublesome. Add gallery grade vehicles that are in a fixed position and you will comprehend there are sure issues we needed to work around. Not having the option to move the vehicles, it was a test to get the correct shots. Situating yourself in the middle of not exactly a large portion of a meter of free space, add a mount/camera combo and studio lighting to that and you’ll presumably find out about what it was like.
During the day we worked our way from the worldwide representations, in light of the visuals examined already, to the last arrangements for every one of the press pictures. Getting going with doing some test shots, attempting a few acclimations to perceive what works best. Now and again it happens that you locate an alternate point that works better. This is trailed by more testshots, minor changes, somewhat various points and working with a wide range of lighting arrangements. Following an entire day of shooting we completed not long before the gallery shut its entryways, and went home with a lot of pictures for editing.
The pictures have been utilized for various purposes like this on the news part of the authority A. Lange & Söhne website.
BMW Art Cars Setup for photoshoot BMW Welt Munich Test went for finetuning