Last week we joined A. Lange & Söhne for the kickoff of their new boutique in the focal point of Dresden. Located close to the watch capital of Germany you generally pass by this flawless spot with its rich history and building excellence. In addition to the fact that it was the day of the opening, they also dispatched their new Datograph Up/Down Lumen.
The recently fabricate area was the home of court diamond setter Moritz Elimeyer in the far off past. Probably the best foundation in Dresden and now it fills in as the new home for A. Lange & Söhne. Albeit the actual structure has been reconstructed it holds the rich subtleties of the past. Something that is regularly disposed of because of expenses and current engineering. Nonetheless, they figured out how to reestablish unique embellishments in current materials for support purposes. What’s more, by doing so the visual viewpoint is ensured for times to come.
Shortly after our appearance, we are welcomed at the section of the boutique which is somewhat covered up between tents. Prepared for the authority second while appreciating a glass of champagne. After the strip cutting, the boutique is formally opened and fit to be investigated interestingly by unique visitors and media partners.
First of all the new boutique is a lot greater compared to the past one which was first opened in 2007. With its U-shape you enter in the middle and can either go left or right. In different displays in the boutique there is a choice of watches in plain view. Each space of the boutique full-fills a particular job. From clarifying about the brand and it’s history to watchmaking, counseling and obviously deals talks.
On the left half of the boutique, there is an enormous showcase divider with many little 3D shapes which address the pieces of a development. On the opposite side, there is a wall that shows the historical backdrop of the brand. A few significant crossroads throughout the entire existence of A. Lange & Söhne are addressed in clear ways.
Moving across the boutique there is a parlor region with a watchmaker seat. During the opening, there was a watchmaker etching the eye-getting and commonplace equilibrium rooster. We’ve had the joy of visiting the workshops previously and it remains noteworthy to see each time once more. Gradually making the flower configuration by hand utilizing a magnifying lens and tools.
New Boutique Design
New to the A. Lange & Söhne corporate style is the usage of some more tone and the utilization of examples. One shading that is fused is the shade of nickel silver which is utilized in each development. Adding these unobtrusive subtleties makes an environment that feels hotter and is more dynamic. Be that as it may, the normal dim remaining parts as their principle tone and shows through the 176 square meter boutique.
After the authority opening, we also saw the introduction of the new Datograph Up/Down Lumen which was uncovered at 14:00 sharp. Just opposite the section the XXL show form of the watch was introduced. We previously had the chance to see it in the metal and revealed about it a week ago with live photos. Again we had the chance to see the watch in the (valuable) metal.
Shortly after the authority opening arrived at an end. Many because of A. Lange & Söhne for the greeting and their cordiality. For more data make a point to visit the authority site .