The madness started already half a month ahead of time when you start to recieve all this press data under ban. Normally, we could do without this futile daily existence, however at times, it is also difficult to suppress your energy and you will think of certain articles ahead of time in any case. So that implies you are actually doubling your workload in the time frame preceding SIHH. You need to compose the articles for the daily dosis of watch content just as all the additional items for the SIHH ahead of time. At that point, during SIHH, you also attempt to stay aware of articles of things you’ve seen. The new Audemars Piguet Code 11:59 being an excellent example, in some cases you need to see watches in the flesh prior to sharing your (professional) assessment. Yelling is simple, yet you need to keep a receptive outlook with regards to these things. More about that later.
SIHH 2019 Preparations
Part of the arrangements is also dealing with your schedule and that of the group. In any case, that already turned out badly on day 1, one hour wrong, or even a day, and you can seriously wreck a stuffed schedule. Which is obviously, what occurred on day 1. Yet, since we are covering SIHH with four people this year, and a touch of help of donor Sky Sit who is visiting a few brands outside SIHH, things have become somewhat simpler. Also, the way that we are not passing on to do scoops, we are relatively relaxed in our methodology. We cover the SIHH with the novelties, and come with additional in-depth articles later on, utilizing our own photography, and guarantee to give certain watches a touch of thought after the initial impression.
How It Works
So, today was our first day at SIHH. You need to realize that unlike Baselworld for example, at SIHH everything is planned for you. That is the (group) introductions with brands, which are scheduled for all the various business sectors. In this way, people from Germany have these introductions with journalists from the German market, journalists from the United States are grouped together, journalists from Japan are grouped together, etc. We are allocated on the lookout for The Netherlands and Belgium, some of the time along with journalists from certain Scandinavian nations. Besides these group introductions, you need to see the watches up close, so you need to book your arrangements for photograph shoots. Here and there you also need to talk with somebody responsible for these watches, so you need to demand a meeting. More often than not, these meetings are actually mentioned by the brands, so they can have some time with you to explain the new collections or the (new) bearing a brand is going. So all together, it is a furious four days in Geneva. From about 9:00 till 18:30 at the Palexpo (the setting where SIHH happens) and after 18:30, the vast majority of the journalists are welcomed by brands to go along with them for a beverage and a supper a short time later (again by an alternate brand). Along these lines, that leaves little an ideal opportunity to properly cover the SIHH at the spot. So that is the reason we attempt to set up certain articles ahead of time, and give some ‘live’ inclusion utilizing Instagram for example.
After this little foundation data, let’s experience our first day at the SIHH.
From the hotel in Geneva, we need to take a shuttle transport to the Palexpo. That is no big deal, however when it is coming down it isn’t a lot of fun when you’re in your suit and pleasant shoes and conveying a sack with a laptop, etc. Following a brief ride or thereabouts, we show up at the Palexpo building and need to experience security. Truth be told. Similar to air terminal security, we need to put our jackets, packs and so forth into these plate and walk through a detection port ourselves. At the point when you are cleared, you can walk to the cloak desk and leave your jacket there (and try to snap a photo of your ticket, as a large number of these tickets are getting lost during the day as you constantly snatch in your pockets and sack to go after business cards, chargers, telephone, memory cards and so on) Whenever you’re done, you need to enter the SIHH premises by having your entrance card filtered. A 1985 robot voice will say ‘Access Granted’ (which sounds more like “oxos snorted”) and you’re in. The Valhalla of watches, at any rate in January. Presently, where’s the champagne and macarons everybody is talking about. Best of luck, you can get an espresso (no coffee or cappuccino) and there’s the decision of with milk and sugar or without. They in any event offer a few croissants to begin the day.
Instead of going moment by-minute, let’s talk about the things that dazzled us, or didn’t intrigue us at all.
The first group introduction we joined was with Hermès, and although that can be considered a brand we’d easily accidentally disregard normally, we are glad we visited their introduction (all introductions are obligatory at SIHH, as you may have guessed). Their Arceau L’heure de la Lune was the awesome us, and definitely considered haute horlogerie. It is a watch for people that try to purchase something different than the usual, and it comes with an extraordinary complication also: a double moon stages pointer. You can peruse more about it in a couple of hours on Fratello. What an incredible watch.
Also fascinating was the Piaget Altiplano with meteorite dial. Much the same as the Hermès actually, which is also available with a meteorite dial. The utilization of materials like a meteorite, aventurine or hell, even a piece of sailing cloth is a pleasant touch for a watch. It can make a watch stand apart of the group, or if nothing else be extraordinary. The primary concern is, it needs to look great (in light of the fact that an ugly watch with a meteorite dial is only that: an ugly watch with a meteorite dial) and the Piaget really does.
Burgundy Grabbed Me
If you’ve been following us on Instagram today, it will be no mysterious that we have shown a touch of love for Jaeger-LeCoultre. The Master Tradition Gyrotourbillon Westminster Perpetual is simply astounding. How might you not love it? We’ve been asked by you on our social media our opinion about the completing and how it is in the flesh and well, it is simply amazing. We’ve seen the blue dial adaptation behind glass toward the beginning of today and had the option to handle the silver grained dial during our photoshoot. What a shocking watch.
But what’s more, I was also stood up to with something I don’t will encounter all the time. There were three Reverso watches before me, and keeping in mind that Bert was shooting the Master arrangement, I got one of the Reverso watches (with a Tribute to 1931 case) with a burgundy dial and a burgundy leather tie. I pondered internally “This looks sort of crazy” and put it on my wrist and my first response was a so anyone can hear “Amazing!”. The lady from Jaeger-LeCoultre remaining close to me said: “Definitely, I get that a lot from people who attempt this one.”. A shocking piece and I can definitely see myself winding up with one. I’ve put it on my personal Instagram account ( ) and the comments were overwhelming indeed.
Another fascinating watch I’ve seen today was the RJ (formerly Romain Jerome) ARRAW 6919. It interferes with you about 18.600 Swiss Francs, yet it incorporates a piece of the original Apollo XI shuttle. It is somewhat unclear from what part, yet apparently, RJ purchased parts that came from both the lunar module just as the command module. They tossed it in a melting pot for certain different materials and with the result of that they filled up the bezel. Presently, the difficulty I have with that will be that it can’t be measured the amount of the Apollo XI is actually winding up in your watch, or from what part. Or then again at all, maybe. Then again, let’s say it has a smidgen of Apollo XI remaining parts inside, it was on or eat least close to the Moon. How cool is that? I will leave it up for you to decide if the vulnerability can be lived with. The people at RJ were super friendly and excited however, and they appear to be extremely pleased with this watch (available in titanium, gold and black PVD). It is a cool idea, I need to admit.
Panerai Experience Tours
During the introduction at Lange, we saw some stunning watches, as always, including another Zeitwerk, another Langematic Perpetual and obviously the Lange 1 25th commemoration. They will do another Lange 1 form limited to 25 pieces each month till October 24th 2019, when the Lange 1 celebrates its 25th anniversary.
Besides some different brands, Panerai was flooding the social media channels a lot today. In any event that is my impression up until now. Panerai only spotlights on the Submersible collection this year and do this with special forms and collabs with people like Mike Horn, or the Italian Navy or with the Luna Rossa America’s Cup group for example. Interestingly, Panerai offers a portion of these watches in really limited amounts and the buy includes a day with the Italian Navy or an excursion with Mike Horn. The watch is being sold along with ‘an encounter’, maybe a once in a blue moon one to be straightforward. Be that as it may, these ‘combination bundles’ definitely have their value (think approx. 40.000,= Euro). Aside from these special versions, they also showed some exceptionally intriguing regular Submersible collection watches. One of my absolute top picks was the 42mm in gold, with black earthenware bezel. It isn’t exactly another model, yet Panerai presently added the fired bezel and an upgraded development. The gold simply looks generally excellent on this Panerai Submersible in 42mm, and the size makes it a versatile watch. The 47mm pieces look rough, and I can easily have that on my wrist, yet for a fact, I realize that toward the day’s end, I take the watch off in light of the fact that it’s not comfortable anymore.
Last yet not least
Then, Gerard, Balazs and I also walked over to the Audemars Piguet stall to see two things in the flesh: the Code 11:59 and the new Royal Oak ‘Enormous’ with ‘salmon’ dial. The salmon struck us more as being rose gold, yet it looked wonderful without a doubt. The Code 11:59, well, we save that for later, when we can actually give it a shot (rather than looking at it behind a display). Up until this point, our assessment on Code 11:59 didn’t change a lot. Intriguing new developments, beautiful completion looking into it, fascinating case band, yet a ‘frontal’ doesn’t make the watch stick out, at all. Yet, let’s see it first, attempt it, and think about it. In any case, it certainly isn’t love from the start sight.