“I am Yvo Staudt and I play the accordion. I additionally made a watch.” That was Yvo’s attempt to seal the deal for quite a while when visiting retailers, toward the start of Staudt Watches, in 2013. Before I leap to the new Staudt Praeludium Chronograph, initial a smidgen more foundation on this youthful watch business visionary and Staudt Watches.
Playing traditional music, tango and jazz on his accordion since he was 5 years of age, Yvo had one dream: move to Italy and study the accordion in Pescara. The center there had probably the best accordionist as an educator: Claudio. At the point when Yvo diverted 18 he moved from The Netherlands to Italy and his music showed a ton of progress from the beginning. It was a fantasy come true.
However, sooner or later, Yvo felt he was separated from everyone else. Alone in Italy, far away from loved ones. Life existed uniquely about contemplating accordion, there was no place for whatever else. That’s when he began exploring different avenues regarding making calfskin merchandise. Etuis, pockets, etc. Just to relax. He got despondent. To battle his dejection, he found a break in his energy for mechanical watches. Other than the accordion, he began considering mechanical watches and soon it turned into an obsession.
His objective was to make simply a watch for himself, to wear. So he did. A mechanical watch, with a delightful blue dial. Before long, individuals began getting some information about this watch. Also, the amount it would cost to have one too. So in 2014, he made 45 of his first watch: the Staudt Praeludium. Financed by taking a greatest student’s credit. They all sold. He reinvested the benefit in his watch workshop, so there was nothing left for a next task. A pity, as he was loaded with new horological thoughts. With the monetary assistance of an upbeat client, he had the option to seek after these ideas.
Below, a video – with captions – in which Yvo Staudt (presently 26 years of age) clarifies how it all started.
A piece of a long presentation, however I need to present Yvo Staudt and his company, Staudt Watches in the most ideal path before I leap to his most recent presentation. Why? Straightforward, on the grounds that I like Yvo Staudt a ton. He is perhaps the most veritable folks I’ve come across in the watch business. There’s no concealed plan, there’s no made-up story and he does this in view of his authentic love for watches. Yvo is an extremely real person, rational and entirely reasonable about things. He is no new Grönefeld or Van der Klaauw, nor does he imagines he is. Staudt Watches is a brand for individuals who can identify with his story and who prefers his exemplary looking watches. You could say that Staudt is a microbrand, which is fine, yet other than most microbrands who will in general run from one task to another, Yvo Staudt is focusing on the since a long time ago run. Building a brand, making and creating watches dependent on his own thoughts and considerations about the business. For instance, you can’t purchase his watches on-line if you are in The Netherlands. Sure you can (soon) request one on the web, yet you will consistently have to go to one of the retailers who address him.
‘Not a decent business’
Last week, Staudt Watches held 3 days of ‘BoekeloWorld 2018’, a gesture to BaselWorld obviously. Boekelo is excellent little (populace of around 2500 individuals) town in the east piece of The Netherlands. All things considered not a long way from where I was conceived, raised, went to class and where my folks actually dwell. Boekelo is maybe most popular for its global equestrian occasion (“Military Boekelo”) that is being held there consistently and its set of experiences in the Dutch material industry in the nineteenth and mid twentieth century. Staudt Watches added a little occasion called BoekeloWorld, to acquaint their company with retailers, press and gatherers, yet additionally to show their new watches.
Hosted in the Staudt base camp, from which Yvo works and deals with all plan, deals and advertising endeavors (watchmaking is done on another area, close by), we were welcomed by a group of Staudt watches. Other than Yvo, there was his managing partner Loek Oprinsen, his head of deals, and Yvo’s sweetheart and mother as brilliant hostesses.
After Yvo opened the occasion with a lovely exhibition on his accordion, he addressed the visitors about his inspiration and motivation to begin making watches in 2013. In the video above you will get a comparative clarification basically.
Interesting was one of the comments he made about selling on the web and through an organization of retailers. During his exploration on appropriation, he understood that it was ‘not a pleasant business‘. Conceded, a great deal of them had a simple business for quite a while and raked in boatloads of cash. This changed when companies began to sell watches on the web, by means of their own webshops yet in addition through commercial centers. Subsequent to trusting (and some in any event, being persuaded) that the web would disappear sooner or later, they begin to acknowledge they expected to accomplish something. Or then again not. Some conventional physical retailers got innovative and re-created themselves, you presumably know some of them as they currently additionally made ‘fame’ on the web. In any case, other than the way that end-buyers were abruptly ready to see the ‘entire market’ and began looking on the web at the best cost and administration, a ton of brands began to press their retailers without limit. As Yvo put it: ‘Brands come to retailers and essentially slap them in their faces that they don’t sell enough and ought to improve, and following day the retailer needs to sell watches from this brand with a (phony) grin again to customers. Attempt to remain energetic when you just recuperated from the slapping.’.
Yvo Staudt needs to put resources into their retailer organization. Retailers need to trust in a brand and watch to sell it with however much excitement as could reasonably be expected. A few retailers had confidence in Yvo from the beginning, when he pitched his watches by revealing to them he is an accordionist and made his own watch. Others followed later. Except if you are in a country where there is no retail location for Staudt watches, his watches will be sold by means of an approved seller (of your decision). ‘For us, online is there to help the disconnected business‘, as Staudt puts it. Right now, Staudt is (disconnected) accessible at true sellers in The Netherlands, Germany and Norway. More nations will before long follow. In the event that you are in a country without a retail location, you can in any case arrange by means of the webshop.
After his melodic presentation, the presentation of the Staudt brand, Yvo Staudt and his colleague Loek Oprinsen took us to the ‘Staudt residence’, additionally in Boekelo. With various different individuals from the Dutch press (we were welcomed on the second day of their occasion, the German press and retailers were welcomed on day 3, the principal day was saved for Dutch retailers), we were moved on a customary pony drawn vehicle. Appreciating the wide open of The Netherlands, and sufficient opportunity to examine watches and the watch business. Following 15 minutes, we showed up at the ‘Staudt residence’, where a lunch was readied and where the new Staudt Praeludium Chronograph was presented.
Staudt Praeludium Chronograph
There, on one of the principal warm and bright days here in The Netherlands, the new Staudt Praeludium Chronograph assortment was shown. Three dial renditions; white, blue and dark. Continuously housed in an exquisite and smooth looking 41mm case, accessible in tempered steel and 18-carat pink gold (not imagined). The watch case estimates 51.4mm from one carry to another and the drag width is 22mm.
The watches are accessible on a croc tie (with collapsing fasten) in a coordinating tone with the dial (or whatever combination you like). Be that as it may, it is additionally conceivable to arrange the Staudt Praeludium Chronograph on a lovely and hefty Milanese wristband. Created in Pforzheim, Germany, this hard core arm band gives the Staudt Praeludium Chronograph a vintage look and feel. It was really my #1 combination, as it makes the exemplary looking Staudt Praeludium Chronograph somewhat sportier (for me). The wristband is wonderfully made and completed and has a Staudt marked collapsing clasp.
What I for one love – maybe – best about the Staudt Praeludium Chronograph and Staudt watches as a rule, is the dial. Shocking two-tone dials, utilizing lithography procedures for the markers and numerals and so on, done by a company in the United Kingdom who is additionally answerable for the dials in certain British top of the line extravagance vehicles. You can likely supposition which vehicle makes those are. The external piece of the dial comprises of 12 layers, utilizing a vintage lithography machine. Just along these lines, the ordinary ‘Staudt blue’ shading is accomplished. The middle piece of the dial is being painted by hand. The leaf-formed hands are either blued or cleaned, contingent upon the dial colour.
The watch has a thickness of 13.6mm (counting the domed sapphire gem) as it needs to house the chronograph type, in view of ETA’s 7753 development. Be that as it may, as consistently in the most elevated evaluation and altered with a custom Staudt marked rotor in plated rose gold. The development has a perlage finish on the scaffolds and the rotor has the renowned Côtes de Geneve finishing.
The Staudt Praeludium Chronograph will retail for €2989,- . The rendition with Milanese wristband will have a sticker price of €3129,- . The Staudt Praeludium three-hand watches start at €2349.- . We assessed the Praeludium hand-wound here .
Within half a month I will play out an active audit of the new Staudt Praeludium Chronograph and afterward you can not long after read about my considerations and encounters here on Fratello. The cost of this new Praeludium opens a ton of alternatives for individuals who are searching for a chronograph watch, as numerous different brands work in this value range. I’m certain you can come up for certain other options, in this manner I am interested to perceive how it will hold up during a wearing test. Obviously, ‘specification warriors’ aside, you additionally purchase a watch since you simply love the wonderful way it looks, so eventually, it will stay a matter of taste or potentially about inspirations for individual reasons. I can’t wait.
In the in the mean time, visit the authority Staudt Watches for more information.